*UPDATE*

Number 1 in News section in Apple Appstore!

Eidfilms ::: Faraz Khan: Calligrapher from Ahmed Eid on Vimeo.

Calligraphy has been around for ages, but it hasn’t really evolved in the last few years. See how Faraz Khan, an American Calligrapher attempts to redefine calligraphy and develop the Muslim American culture through his art.

Jellyfish: The Designer, The Maker, The Creator, Allah from Ahmed Eid on Vimeo.

Was my second run since Ramadan 1st (now more than 2 months later…)

Not my best, but a good way to get back into running.

I had the pleasure of working with the Oak Tree Institute team to develop this promotional video that is being used in their Ramadan fundraising campaign. Once the script was done, the film was shot and put together in less than 1 week. I wish OTI the highest levels of success as their cause is noble and their team in sincere.

Technical info for the tech savvy:

Script was developed in collaboration with the Oak Tree team
Shot using 5D Mark II + 24-105 f4
Edited and graded Final Cut Pro X
Audio was recorded by Rode Microphone plugged into a Zoom H4N and synced in post production

Good design:

Is innovative – The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
Makes a product useful – A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
Is honest – It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Source: Wikipedia